Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa by Wallrus Design Studio

Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2023

Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa

by Wallrus Design Studio

Client: Wallrus Design Studio

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa

Umwandiko w'Igitabo: Oat Milk ni igishushanyo cy'ipaki y'ikinyobwa cy'amata akomoka ku bimera, akorwa mu ngano y'ulusaka (oats). Ipaki ni agasanduku ka karitoni katagira mikorobe (aseptic) kangana na milimetero 85 z'ubugari, milimetero 85 z'ubujyakuzimu na milimetero 230 z'uburebure, kandi ibishushanyo bishyirwaho binyuze mu buhanga bwa flexographic printing. Amashusho y'abangavu bafite imibereho itandukanye agaragara kuri paki kugira ngo agaragaze iki kinyobwa nk'ikintu gishya kandi gifite intungamubiri nyinshi. Imico myiza yo kubaho neza buri munsi igaragazwa muri ayo mashusho mu buryo butoroshye kubona ako kanya. Igishushanyo kigamije kwigaragaza ku bikorwa by'ubucuruzi (shelf) no gushishikariza abaguzi batarigeze bamenya uburyohe bw'amata y'ingano yo kuyagerageza.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Oat Milk Umumaro w'Ibanze: Ipaki y'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio