Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa by Wallrus Design Studio

Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2023

Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa

by Wallrus Design Studio

Client: Wallrus Design Studio

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa

Umwandiko w'Igitabo: Waggner Coffee ni igishushanyo cy'ipaki y'ikirango cya kawa cy'Ubudage. Impuzu igaragazwaho amadirishya ya kera y'Ubudage akozwe mu byuma, ashushanyijwe mu buryo bw'imirongo, hamwe n'ikimenyetso cy'ikirango gishyizwe hagati. Ikimenyetso kigaragaza inyamaswa y'impongo yicaye mu nzu yayo inywa kawa, hamwe n'itara inyuma yayo, bikaba bishushanya abantu bagumaho ari maso nijoro banywa kawa. Igishushanyo cyacapishijwe hakoreshejwe uburyo bwa rotogravure ku mpuzu ya kawa yuzuyemo icyuma, ipima milimetero 100 ku 70 ku 280. Intego ni ugutuma ikirango cyoroshye kwibonekeza ku gitereko cy'ubucuruzi cyuzuyemo ibicuruzwa byinshi.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Waggner Coffee Igikorwa Nyamukuru: Ipaki ya Kawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio