Umushinga Odaya Home Gupakira wa Elena Gamalova ni uwatsinze igihembo cyubahwa cyane 2023 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2023

Odaya Home Gupakira

na Elena Gamalova

Umukiriya: ODAYA Home

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #151176

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Odaya Home Gupakira

Inzu ya Odaya Ipaki ikenewe kugirango igaragaze ubukorikori bwumurongo wamaboko yakoreshejwe nigiciro cyikigereranyo cyimitako. Igishushanyo cya pawusi, ikintu cyibanze mu nzu ya mbere ya Odaya Yita ku Rukundo no Gukunda, ni umurinzi gakondo w'urugo. Igishushanyo cyo gupakira cyateje imbere ishusho ya pawusi mururubuga rwiza rwa zahabu rwamababa, rwibutsa gukora lace ubwayo. Ikirangantego kivugwa imbere yumupfundikizo w agasanduku k'impano, mugihe impapuro zoroshye zanditseho icyapa & quot; Urimo kandi iyi ni urugo, Urugo rwa Odaya & quot; itanga impuzu nziza kumyenda myiza ya pamba imbere.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Odaya Home Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Odaya Home Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Odaya Home Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Ibipimo n'Ipaki: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Ibibazo Fatizo: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ikoranabuhanga ryo Guteza Imbere: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Ikibazo cy'Ishusho: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ubushakashatsi: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Ibyatumye Habaho: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Igihe cy'Umushinga: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Uburyo bw'Imikorere: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patente: Copyrights belong to Elena Gamalova, 2023.
Abafotoye: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home