Bolgrad Divayi Itangaje by Valerii Sumilov

Bolgrad Divayi Itangaje by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2023

Bolgrad Divayi Itangaje

by Valerii Sumilov

Client: Shumi Love Design

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Colors

The Design

About Bolgrad Divayi Itangaje

Umurongo wa Bolgrad wa divayi italiyani itangaje ni ugushimira imigenzo gakondo y'Ubutaliyani yo gukora divayi. Intego yacu kwari ukugaragaza ikirango gishya, icyifuzo cyacyo kizaza. Kugirango umenye neza ko ibicuruzwa bitagumaho gusa ku isoko igihe kirekire gishoboka ariko bigakomeza imyaka imbere yabanywanyi bayo nyamukuru ukurikije uko bigaragara. Impapuro zidasanzwe zubuhanzi, irangi rya tactile, kashe ya fayili, hamwe nudushushanyo byakoreshejwe mugukora ikirango. Hamwe na hamwe, ibi byose birema ishusho rusange yibicuruzwa kandi bigashimisha abaguzi.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Bolgrad Divayi Itangaje ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Bolgrad Divayi Itangaje biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Bolgrad Divayi Itangaje ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Bolgrad brand is expanding its product range, and its portfolio now includes a line of classic Italian sparkling wines. The sparkling wines are produced and bottled in Italy under the supervision of Bolgrad. We were tasked with the comprehensive branding of a collection of classic Italian sparkling wines.
Dimensions & Packaging: Necklaces: 100 mm X 27 mm
Label: 64 mm X 65 mm
Paper: Fasson Orion Frozen Diamond Plus
Tags: italian, sparkling, wine
Production Technology: bottle design, brand concept development, trade mark design, package design.

The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer.

Paper: Fasson Orion Frozen Diamond Plus
Post-print: silver stamping, embossing, tactile varnish
Design Challenge: The core idea revolves around the bubbles that are so pleasing on hot summer days. Reinforcing this idea, we took this image as the central one and made it an eye-stopper — the main, attention-grabbing element of the label. As a result, the label has a unique cut-out — three bubbles form a cut-through. Through the holes you can see the product itself.
Research: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian sparkling wines are not only about style, breed and brevity. But also mood, atmosphere, a special feeling and passion. That is what we tried to reflect in the design.
Inspiration: What made this project special was the fact that we had to carefully transmit the spirit, atmosphere, and perception of real Italian sparkling wines while giving the consumer a clear understanding that they are dealing with a familiar brand. While working on the branding we always kept in mind that Italian sparkling wines are not just about style, breed, and brevity. They also have a mood, an atmosphere, that special passion, and sensation. This is what we tried to express in the design.
Project Duration: The project started in summer 2022 in Kiev, Ukraine.
Operation Flow: The label has unique elements that are cut through the label itself. When we glue the label to the bottle, we are able to see through the bottle through the cutouts that are formed. This gives additional visual value to the product and attracts the consumer's attention.
Patents: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Team Members: Creative & Design Director: Valerii Sumilov
Designer: Valerii Sumilov
Visualizer: Maxim Kulikov
Image Credits: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov