Lucky Forever Tea Igipfundikizo cya Icyayi by Shenzhen Banana Design Co. Ltd

Lucky Forever Tea Igipfundikizo cya Icyayi by Shenzhen Banana Design Co. Ltd is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Lucky Forever Tea Igipfundikizo cya Icyayi

by Shenzhen Banana Design Co. Ltd

Client: Shenzhen Banana Design Co. LTD

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lucky Forever Tea Igipfundikizo cya Icyayi

Lucky Forever Tea ni igishushanyo cy'igipfundikizo cy'impapuro gikorewe icyayi cya Pu-erh. Agasanduku kabika udufuka twa shayi tutanu tuzunguruka, buri gafuka kagenewe umunsi umwe mu byumweru by'akazi. Imbere hari akarere gakozwe mu rushundura rw'urusobe rwemerera guteka shayi aho uri hose, mu biro cyangwa mu rugendo. Agasanduku k'impapuro gakurwaho gasize kanditse kandi karimo ibara ryometse rya feuille (foil stamped). Amashusho afite imisusire ya kijyambere yerekana ibimenyetso by'imigenzo n'amateka nk'inyanya, ibirebe, indabo za peoni, inyoni z'agacupa (magpies), amafi ya koi, itara n'ibiceri by'amaguru (ingots). Iyi mishushanyire ihimbaza ibirori yitwaje ibyifuzo by'ejo hazaza heza. Intego ni ugutuma icyayi cya Pu-erh koroshye kandi gishimishije ku bakiriya b'urubyiruko.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Lucky Forever Tea Igipfundikizo cya Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Lucky Forever Tea Igipfundikizo cya Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Lucky Forever Tea Igipfundikizo cya Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Tags: Tea Packaging、Lucky Forever
Production Technology: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Design Challenge: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Research: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiration: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Project Duration: The project was completed in Shenzhen in August 2022
Team Members: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli