Buronze Ipaki · 2024
The Wine Bag Gupakira
- Igihembo cya A' Design Award cya Buronze 2024 in Ipaki
- CLIENT: The Wine Bag
- Estimated Number of Design Views: 17,784
- Verification code B8F931E0A1 · Verify this award
Colors
About The Wine Bag Gupakira
Ryakorewe Lidl gusa, nk'Igicuruzwa cy'Igihe Gito cya Noheri, AS yakoze isanduku rya litiro 1.5 ry'idivuyi mu isanduku, divuyi itumye gato, ku mukiriya The Wine Barrel. Isanduku ryashushanyijwe kugirango risa n'umufuka, hakiyongereyeho ibintu bya zahabu kugirango bimurikire ibyishimo by'ibirori kandi bitange imyumvire y'ubwiza bw'agaciro. Kwinjiza isura y'uruhu byazamuye isura yaryo, biritanga imyumvire y'ukuri kandi y'ibiciro bihenze. Kugirango harangirwe impinduka, umugozi utukura washyizweho nk'umukandara, bitanga ubunyangamugayo ku ishusho ry'umufuka.
About the Igihembo cya A' Design Award cya Buronze
The Wine Bag Gupakira ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. The Wine Bag Gupakira biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. The Wine Bag Gupakira ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Dimensions & Packaging
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tags
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Production Technology
- The package is a bag in box for wine. The outside is paperback.
- Design Challenge
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Research
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Inspiration
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Project Duration
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Operation Flow
- Product was distributed in all Lidl supermarkets throughout Greece.
