Zongchuan 1929 Ipakigisi y'Ibiryo by Wei Jiang

Zongchuan 1929 Ipakigisi y'Ibiryo by Wei Jiang is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2024

Zongchuan 1929 Ipakigisi y'Ibiryo

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Ipakigisi y'Ibiryo

Zongchuan 1929 nayo ikora nk'umugisha wihariye ku wakiriye impano. Nk'impano y'Umunsi Mukuru w'Ubwato bw'Ikiyoka, ifite uruhare rukomeye mu kohereza amarangamutima hagati y'abantu. Imico n'umuco byerekana byerekana imiterere n'imyidagaduro y'uwatanze impano. Zongchuan 1929 yateguwe kugira ngo itange umvumvuro w'umuturanyi w'imihanda ya Chang'an n'ubushyuhe bw'abaturage bayo. Uburyo bwihariye bwo gufungura agasanduku n'inzira yo gucapa, kimwe no gukoresha impapuro zirambye ku remera, nabyo byerekana inshingano z'imibereho myiza y'umuryango w'ikirango nk'ikirango gisanzwe cy'Abashinwa gifite amateka maremare.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Zongchuan 1929 Ipakigisi y'Ibiryo ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zongchuan 1929 Ipakigisi y'Ibiryo biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zongchuan 1929 Ipakigisi y'Ibiryo ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd