Daity Galaxy Ipakiti y'Igikoma cy'Amavuta by Mohsen Koofiani

Daity Galaxy Ipakiti y'Igikoma cy'Amavuta by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Daity Galaxy Ipakiti y'Igikoma cy'Amavuta

by Mohsen Koofiani

Client: Daity Galaxy

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Daity Galaxy Ipakiti y'Igikoma cy'Amavuta

Igishushanyo cy'ipakiti y'igikoma cy'amavuta gituma abareba binjira mu isi y'ibitekerezo n'ibitangaje bidasanzwe. Cyahumetswe n'umwuka w'ubwisanzure bw'umwana, gitera amatwi y'igihe cyashize, ubushyuhe, n'umunezero mu bantu b'imyaka yose. Amabara ashimishije n'amashusho yo gukina bivuga inkuru zidasanzwe zikangura umwana uri imbere muri buri wese. Ikintu cyose cyateguwe mu buryo bwubatswe neza kugira ngo gihere amatsiko, mu gihe gukoresha uburyo bwo gushushanya n'amazi byongeraho ubunyerere, amarangamutima, n'ubujyakuzimu ku gishushanyo cyose.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Daity Galaxy Ipakiti y'Igikoma cy'Amavuta ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Daity Galaxy Ipakiti y'Igikoma cy'Amavuta biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Daity Galaxy Ipakiti y'Igikoma cy'Amavuta ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
Dimensions & Packaging: Capacity: 600 ml ice cream,
Tags: Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
Production Technology: The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
Research: Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
Inspiration: This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
Project Duration: This project started in March 2023 and continues until now in Shiraz, Iran
Operation Flow: The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
Patents: Idea & Package Design: Mohsen Koofiani
Image Credits: All of the images: Illustrator / Creator: Mohsen Koofiani