Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa by Shashwat Das and Ruchi Gada - Almond Branding

Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa

by Shashwat Das and Ruchi Gada - Almond Branding

Client: Novus Organics

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa

Novus Organics Apple Cider Vinegar yashyizeho intego yo gushiraho urwego rw'ireme rutagereranywa mu isoko ryo mu Buhinde, ikarenza abanywanyi mu mubare ukomeye n'ubutunze. Igishushanyo cy'ipakoro ryakozwe kugira ngo rihuze n'ikiranga cyayo kidasanzwe, hakomerezwa ku yoroshye n'ubwiza. Akarango kasobanutse kandi gatangiranye kerekana ubwiza kamere bw'ibicuruzwa. Hakoreshejwe uburyo bworoshye bwo gushushanya imirongo, igishushanyo gikurikira imiterere y'ibintu byatoranijwe n'intoki, biva mu kamere, bihuza n'imyizerere y'ubuziranenge n'iterambere rirambye. Ipakoro nta pulasitiki kandi rishobora gukoreshwa kabiri, rikerekanye inshingano ku bidukikije.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Novus Organics ACV Igishushanyo cy'Ipakoro ry'Ibicuruzwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Dimensions & Packaging: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tags: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Production Technology: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Design Challenge: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Research: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Inspiration: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Project Duration: The Packaging Design started in 2022 and was executed and launched in 2023.
Operation Flow: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Team Members: Ruchi Gada,

Shashwat Das
Image Credits: Optional Image #4 Picture Credits Novus Organics