Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze na Songbai Wang, Yao Wu and Xuan’ang Pu

Umushinga Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze wa Songbai Wang, Yao Wu and Xuan’ang Pu ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze

na Songbai Wang, Yao Wu and Xuan’ang Pu

Umukiriya: Shede Spirits Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

43,706

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152685

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze

Shede Spirit Oriental Wisdom ni agasanduku k'impano kakozwe ku gicuruzwa cy'inzoga zikaze zo mu Bushinwa. Iyi mishushanyo ihuza iri zina ry'ubucuruzi n'umukino wa Weiqi, umukino wo ku kibaho uzwi kandi nka Go. Amacupa y'inzoga akozwe mu buryo busa n'amabuye y'umukino wa Weiqi y'umukara n'umweru, kandi imiterere yayo y'uruziga ituma afatwa mu ntoki neza. Iyo agasanduku gafunguwe, hagaragara umukino wa Weiqi wa kera werekanwe mu buryo bw'ishusho. Harimo n'utubakuri two kubikamo amabuye ya Weiqi hamwe n'ikibaho cya Weiqi, ku buryo umukino ushobora gukinwa mu gihe inzoga zinywerwa. Agasanduku gakozwe mu mpapuro za kraft z'ikarito ifite imikorobo kugira ngo hagabanywe umwanda w'ibikoresho.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shede Spirit Oriental Wisdom Ipfunyika ry'Inzoga Zikaze ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Ibipimo n'Ipaki: 312mm*312mm*142mm
Ibibazo Fatizo: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ikoranabuhanga ryo Guteza Imbere: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Ikibazo cy'Ishusho: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Ubushakashatsi: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Ibyatumye Habaho: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Igihe cy'Umushinga: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Uburyo bw'Imikorere: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Abagize Itsinda: Songbai Wang,
Yao Wu,
Xuan’ang Pu