Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare by Jelenew Incorporated is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Ibikoresho bya Siporo Competition Category.
IfezaIbikoresho bya Siporo· 2024
Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare
Client: Jelenew Incorporated
Igihembo cya A' Design Award cya Ifeza Winner in Ibikoresho bya Siporo Category
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About Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare
Jelenew ni umwenda w'amaboko magufi wo kunyonga igare wagenewe abagore banyonga amagare. Uyu mwenda ukozwe mu gitambaro cya tekiniki gifite imirongo ya aero, iyobora umwuka unyura hejuru yawo mu tuyira maze ikagabanya imbaraga zibuza kugenda vuba. Icyo gitambaro kivanze nayiloni ku kigero cya 85 ku ijana n'insinga za polyurethane ku kigero cya 15 ku ijana, kandi gifite uburemere bwa garama 115 kuri metero kare, bityo umwenda urangiye upima garama 125. Ubwoko bwo gukata bwa Pro fit bukoreshwa mu gituza, mu rukenyerero no mu mugongo kugira ngo bihuze n'imiterere y'umubiri w'abagore kandi bihe imitsi igitutu gipimwe neza. Ikirango cyaka urumuri kiri inyuma gifasha kugaragara aho urumuri ruke.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jelenew Umwenda w'Amaboko Magufi wo Kunyonga Igare ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This functional cycling jersey specially designed for female cyclists strikes a balance between athletic performance and stylish design. Giving full consideration to aerodynamics, it adopts the technical fabric with aero stripes to dissipate air and create the optimal aerodynamic surface, so as to minimize drag. Ergonomic advanced customization techniques improve the fit of the garment to adapt to the female-specific physiology, and offer a comfortable wearing experience.
- Dimensions & Packaging
- 10*600*540mm
- Tags
- female short sleeve cycling jersey, technical fabric with aero stripes, advanced customization techniques, 4D tailored fitted design, environmentally friendly materials
- Production Technology
- fabric made of 85 percent nylon and 15 percent polyurethane fiber, technical fabric with aero stripes, pro fit cutting technology, COATS sewing thread
- Design Challenge
- The challenge of the product design is how to strike a balance between stylish design and athletic performance. The design team innovatively used the technical fabric with aero stripes, and introduced advanced customization techniques to realize a good user experience and visual pleasure. The product reshapes the way female cyclists view professional cycling jerseys, inspiring more women to embrace the joy of cycling.
- Research
- Cycling, as a green and healthy activity, has rapidly caught the attention of people. However, although more women have embraced cycling, their clothing preferences often go unaddressed. Beyond the basics of comfort, breathability, and athletic performance, female cyclists place a greater emphasis on the aesthetic appeal of cycling jerseys. Therefore, integrating these expectations into design will be a pivotal strategy for cycling jersey brands to gain a competitive edge in the market.
- Inspiration
- The jersey draws inspiration from aerodynamics. Air flows in parallel streams, resulting in drag on cyclists. Therefore, this product is designed to optimize the overall aerodynamics from fabric to cut. The striped texture of the fabric redirects parallel wind, creating air channels to minimize drag, while the 4D tailored fitted shoulder and neckline further decreases drag to greatly reduce physical exertion.
- Project Duration
- The design and development of this project started in Paris, France, in September 1st, 2023. It was introduced to the market in August 1st, 2023.
- Operation Flow
- The ultralight fabric of 115g per square meter reduces the jersey to 125g to offer an agile experience. The breathable fabric facilitates perspiration to keep users fry and comfortable. Pro fit cutting technology used in key areas like the chest, waist and back ensures a perfect fit to muscles and provides proper compression to different muscle groups, alleviating muscle fatigue, lactic acid buildup and post-exercise discomfort. The reflective logo on the back safeguards cyclists in low light.
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