Love Hanshui Ipfunyika ry'Amazi yo Kunywa na Yanhui Zhang

Umushinga Love Hanshui Ipfunyika ry'Amazi yo Kunywa wa Yanhui Zhang ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Love Hanshui Ipfunyika ry'Amazi yo Kunywa

na Yanhui Zhang

Umukiriya: Wuhan Pufine Creative Technology Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152699

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Love Hanshui Ipfunyika ry'Amazi yo Kunywa

Love Hanshui ni urukurikirane rw'ipfunyika rw'urwibutso rw'amazi yo kunywa asukuye, rwakozwe mu rwego rwo kwizihiza itoranywa ry'umujyi wa Wuhan nk'Umujyi Mpuzamahanga w'Ibishanga. Inyamaswa enye kavukire, ari zo porupoise idafite ikizirika (finless porpoise), imbata y'umutwe w'ubururu, cigogo y'umukara na elk, zihagarariye ibihe bine by'umwaka. Igishushanyo gakondo cy'Abashinwa gikoresha wino gihuza izo nyamaswa n'amashusho y'ibishanga byo mu karere. Akapapuro k'icupa k'umweru gakorwa hakoreshejwe uburyo bwo kwikanika hifashishijwe ubushyuhe (heat shrink) no gucapa amabara yihariye (spot colour). Buri cupa rifite ubugari bwa milimetero 60 n'uburebure bwa milimetero 220. Kode iri ku kapapuro ifungura ishusho igaragara mu buryo bw'ibipimo bitatu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Love Hanshui Ipfunyika ry'Amazi yo Kunywa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Love Hanshui Ipfunyika ry'Amazi yo Kunywa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Love Hanshui Ipfunyika ry'Amazi yo Kunywa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Ibipimo n'Ipaki: Bottle diameter 60mm, height 220mm
Ibibazo Fatizo: bottle label
Ikoranabuhanga ryo Guteza Imbere: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Ikibazo cy'Ishusho: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Ubushakashatsi: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Ibyatumye Habaho: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Igihe cy'Umushinga: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Uburyo bw'Imikorere: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Abagize Itsinda: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang