Espresso Ikirango cy'Ikawa na Andromachi Kakava

Umushinga Espresso Ikirango cy'Ikawa wa Andromachi Kakava ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Espresso Ikirango cy'Ikawa

na Andromachi Kakava

Umukiriya: ABC Design Communication

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

15,166

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #152991

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Espresso Ikirango cy'Ikawa

Ipakishwa ry'ikawa risaba igishushanyo cyihariye kubera ihiganwa rikomeye. Ubushakashatsi bwakozwe bushingiye ku mabara akurikizwa ya espresso, bwahaye Sottos Family ishusho itandukanye mu buryo bwiza ku ipakishwa. Bityo, urutonde rw'amabara y'ipakishwa rusobanura ivanze ry'ikawa, rugana imyumvire y'abaguzi guhuza ibara n'uburyohe n'impumuro bijyanye. Ubushakashatsi bwakuwe mu buryo bwimbitse butekereje ku iterambere ry'ibikoresho by'akarere bigaragaza ikirango cy'ikawa ya espresso ya Sottos Family.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Espresso Ikirango cy'Ikawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Espresso Ikirango cy'Ikawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Espresso Ikirango cy'Ikawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Ibipimo n'Ipaki: Metallic Pouch: Width 155mm x Height 325mm
Ibibazo Fatizo: espresso, sottos, coffee,
Ikoranabuhanga ryo Guteza Imbere: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Ikibazo cy'Ishusho: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Ubushakashatsi: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Ibyatumye Habaho: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Igihe cy'Umushinga: The project started in November 2019 in Athens and finished in December 2022 in Athens
Uburyo bw'Imikorere: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Abagize Itsinda: Costas Lakis
Andromachi Kakava