Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa by Qichao An

Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa by Qichao An is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2024

Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa

by Qichao An

Client: Mornice Brand Design

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa

Umwandiko w'Igitabo: Ideamix Lab ni igishushanyo cy'ipaki cy'urukurikirane rw'ibinyobwa bikozwe mu icyayi cy'imbuto. Uru rukurikirane rurimo uburyohe butatu: icyayi cyirabura cy'ifiragi, icyayi kibisi cya jasmine n'imbuto za mango, hamwe n'icyayi kibisi cy'imbuto z'icyicishi. Uburyohe bumwe na bumwe bugaragazwa n'ibara ryihariye, bigatuma ubwo bwoko butatu bworoha kumenyekanisha buri bwoko ku bundi. Imbere ya buri gikoresho cyo gupakira hagaragara amashusho y'imbuto afite imiterere y'imibare (geometric), agaragaza uburyohe ndetse akanagaragaza n'ikirango cy'ubucuruzi. Ibi binyobwa nta bindi bintu byongewemo kandi nta shukari birimo. Buri gikoresho gifite ubugari bwa milimetero 65, ubujyakuzimu bwa milimetero 65, n'uburebure bwa milimetero 115.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Ideamix Lab Igikoresho cy'Ibanze: Ipaki y'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An