Zahabu Ipaki · 2024
Moutai 1935 Ipaki y'Inzoga
by Chengdu Wanjiazu Technology Co., Ltd
- Igihembo cya A' Design Award cya Zahabu 2024 in Ipaki
- CLIENT: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
- Estimated Number of Design Views: 2,812,556
- Verification code EC40C21499 · Verify this award
Colors
About Moutai 1935 Ipaki y'Inzoga
Moutai 1935 ni ipaki y'inzoga ikomeye yo mu Bushinwa ikorerwa mu ntara ya Guizhou. Icupa ry'ikirahure rifite imishushanyo ibumbye (relief) ku ibara ritukura, igaragaza amashusho y'izahabu y'abacuruzi b'umunyu n'ubucuruzi bw'inzoga mu mugi wa Moutai. Iyo mishushanyo yahumekewe n'amashusho gakondo y'Abashinwa agaragaza ubuzima bwa buri munsi. Ku rutugu rw'icupa hariho uduziga dutatu tw'imiraba y'izahabu twashyizweho mu buryo bubumbye. Ubuso bw'imishushanyo bwarangijwe hakoreshejwe irangi ryometse (glaze spray), bituma icupa gifatika neza kandi kikaryoherwa no gukorwaho. Umupfundikizo ukozwe mu cyuma cya zinc ukoresha imiterere y'amenyo avunika nk'uburyo bwo kurwanya iyiganano. Agasanduku k'impano gakozwe mu bibaho by'impapuro bishobora gukoreshwa bundi bushya kandi bibora mu buryo bwa kamere.
About the Igihembo cya A' Design Award cya Zahabu
Moutai 1935 Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Moutai 1935 Ipaki y'Inzoga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Moutai 1935 Ipaki y'Inzoga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Press Kit
- Unique Properties
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Dimensions & Packaging
- product dimensions,230 mm x 85 mm x 85 mm
- Tags
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Production Technology
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Design Challenge
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Research
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Inspiration
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Project Duration
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Operation Flow
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
