Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa by Yuejun Chen

Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2024

Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa

Guyuelongshan ni igishushanyo cy'ipaki ya divayi y'umuceri wo mu Bushinwa iva muri Zhejiang, mu Bushinwa. Iyi divayi ikorwa hakoreshejwe uburyo gakondo kandi ifite ikigero gito cya alukoli, ibyo bituma iki kinyobwa gikwiriye gukoreshwa buri munsi n'abaguzi bakiri bato. Iyi paki ikurikiza ubwiza bw'ubuhanzi bw'amashusho y'imiterere y'ahantu bwo mu Bushinwa, kandi ishusho y'icyombo igaragaza imisozi, amazi n'izuba rirenga. Iki gishushanyo kigamije kuvugurura isura isanzwe y'ipaki za kera za divayi y'umuceri no kwerekana umuco w'Iburasirazuba mu buryo bugezweho. Iyi paki ipima milimetero 340 z'ubugari, milimetero 130 z'ubujyakuzimu na milimetero 150 z'uburebure.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Guyuelongshan Ipaki y'Ubwoko bwa Divayi y'Umuceri wo mu Bushinwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.