The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga by Hai Zhu

The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga by Hai Zhu is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2024

The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga

by Hai Zhu

Client: Shanxi Fenyangwang Wine Industry Co., Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga

Ingoma y'Ijuru n'Isi ni igishushanyo cy'ifashaporo y'inzoga ya Baijiu y'Abashinwa ifite ibiro 25, ishushanyijwe mu buryo bw'inzoga ya kera y'intambara, buhesha ubuhamya ingoma za jenerali Guo Ziyi wo mu bwami bwa Tang. Ifite amashusho y'inzoka nyinshi (dragons) na Pixius, inyamaswa nziza mu mico kavukire y'Abashinwa, ahujwe n'ubuhanzi bw'inyandiko (calligraphy) mu ishusho ry'ibice bitatu (three-dimensional relief) rishobora kumvikanwa n'intoki. Ubwoya bw'izahabu n'amashusho asohotse hejuru bitanga ubwiza budasanzwe ku buso bw'iyi fashaporo. Inkoni z'ingoma ziri ku mpande zombi zishobora gukoreshwa nk'ibikoresho byo kunywera, bityo inzoga ikaba yasangirwa. Iyi fashaporo ifite ingano ya milimetero 565 ku 209 ku 742.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. The Drum of Heaven and Earth Igikoresho cy'Ifashaporo y'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Dimensions & Packaging: product dimensions, 565 mm x 209 mm x 742 mm
Tags: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Production Technology: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Design Challenge: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Research: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Inspiration: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Project Duration: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Operation Flow: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Team Members: Hai Zhu