Hiroshima Dentetsu Isezereza ry'Amaboko by Hajime Tsushima

Hiroshima Dentetsu Isezereza ry'Amaboko by Hajime Tsushima is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Hiroshima Dentetsu Isezereza ry'Amaboko

by Hajime Tsushima

Client: Tsushima Design

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Hiroshima Dentetsu Isezereza ry'Amaboko

Iri sezereza ry'urwibutso ry'amaboko rigurishwa mu mujyi wa Hiroshima mu Buyapani, rifite isano nyamukuru n'amateka y'umujyi nyuma y'igisasu cy'atome. Rikorwa mu nzibavu za origami zakoreshejwe kabyi, zihagarariye amahoro, zahinduwe imirongo ya rayoni. Igishushanyo gifite uburyo bubiri butandukanye: ubwa mbere bufite imibare ya tram igaragara binyuze mu mwobo, n'ubwa kabiri bufite imyandikire ikora amasoko iyo cyaguruzwe. Imigaragarire y'isezereza yerekana igiti cy'intara ya Hiroshima, maple, kandi amabara yacyo akurikiza igishushanyo cya tram. Ibyo bintu bikubiyemo umwuka wa Hiroshima, bitanga icyifuzo cy'amahoro.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hiroshima Dentetsu Isezereza ry'Amaboko ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hiroshima Dentetsu Isezereza ry'Amaboko biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hiroshima Dentetsu Isezereza ry'Amaboko ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN.
The 650 is the exposed train.
This is made a design with a hole through which the 650 characters can be seen.
Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima.
The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs.
Dimensions & Packaging: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm
The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner.
The paper is folded over and over and a hole is punched so that the logo can be seen.
Tags: package design, towel, souvenir, typography, japan, hiroshima
Production Technology: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread.
It is a souvenir that prays for peace, and has a concept unique to Hiroshima.
Design Challenge: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel.
Research: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace.
Inspiration: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas.
Products made from recycled paper cranes are souvenirs filled with wishes for peace.
Project Duration: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace.
Operation Flow: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund.
Team Members: Hajime Tsushima