Delpasand Gupakira Icyayi Cyijimye by Mohammadreza Eslamparast

Delpasand Gupakira Icyayi Cyijimye by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2025

Delpasand Gupakira Icyayi Cyijimye

by Mohammadreza Eslamparast

Client: Delpasand

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Gupakira Icyayi Cyijimye

Delpasand ni igishushanyo cy'ipakiro ry'icyayi cyijimye. Iyi myanya irimo icyayi cya Ceylon, gitangwa nk'icyayi gifite impumuro nziza kandi gisanzwe, hamwe n'icyayi cya Irani. Umukara wahiswemo nk'ibara ry'ibanze kuko buhuza n'ibara ry'amababi y'icyayi yumye. Amashusho magari y'ibumba ry'icyayi n'ubworozi bw'icyayi yerekana aho buri gicuruzwa gikomoka. Umuhinzi, inzovu n'urusengero bihagarariye Ceylon, mu gihe ahantu h'ubuhinzi hahagarariye Irani. Amabara adasanzwe kandi atandukanye afasha abaguzi kumenya ubwoko butandukanye ku bushyinguro. Buri gasanduku gacapishwa hakoreshejwe uburyo bwa offset ku mpapuro zikomeye hamwe n'igishushanyo cyimikwe.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Delpasand Gupakira Icyayi Cyijimye ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Delpasand Gupakira Icyayi Cyijimye biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Delpasand Gupakira Icyayi Cyijimye yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.