Cala di Seta 932 Ibimenyetso bya Divayi by Giovanni Murgia

Cala di Seta 932 Ibimenyetso bya Divayi by Giovanni Murgia is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Cala di Seta 932 Ibimenyetso bya Divayi

by Giovanni Murgia

Client: Cala di Seta

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About Cala di Seta 932 Ibimenyetso bya Divayi

Uyu mushinga ugamije gukora igishushanyo cyiza, cya none kandi gito kugira ngo cyerekane umurage w'iyi nganda ya divayi, yashinzwe mu 1932, mu buringanire hagati y'indangagaciro z'udushya n'akamaro ko gushingira ku butaka. Iri huriro ryerekanwa binyuze mu gishushanyo cy'ikimenyetso gishimishije cyane mu maso. Ibi bimenyetso bikorwa n'impapuro nka Fasson Cotton ya Avery Dennison n'ibindi birangiza nk'ifoyi ya zahabu na pantones za metallike kugira ngo hakorwe umushinga ushobora kwerekana ubukwiye n'umuco wo gukora divayi w'iyi nganda ya divayi.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Cala di Seta 932 Ibimenyetso bya Divayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cala di Seta 932 Ibimenyetso bya Divayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cala di Seta 932 Ibimenyetso bya Divayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of these labels is characterized by its elegance and the ability to communicate heritage and tradition to those who observe it. The special paper, the distinctive workmanship and the elements that ennoble it make it unique and unmistakable.
Dimensions & Packaging: Label dimension is width 90mm height 136 mm
Paper is Avery Dennison Fasson Cotton White
Printing techniques is Debossing, Braille, Hot foil gold
Tags: wine, label design, debossing, hystoric
Production Technology: For the labels we have thought of a prestigious paper such as Avery Dennison Fasson Cotton on which a debossing has been carried out embellished with a glossy paint in areas that recalls the effect of light reflecting on the surface of the water. A heraldic-like element recalls, in a modern key, the Calasetta coat of arms, and is made with a metallic Pantone colour, as is the text at the foot that tells the story of these wines.
Design Challenge: The challenge for this design was to create a project that could convey the prestige and winemaking tradition of this winery and the area. We did it thinking of a design with a classic flavor but with elements of innovation that made it current and contemporary.
Research: The research started from the history of the territory and from the study of the elements that characterize the history of the winery. The concept is that of the sea, a very strong element of identity rooted both in the history of this locality and in the life history of this community. We have created two labels with a classic style but with innovative and contemporary, elegant and refined details, able to best represent the story contained in these two bottles.
Inspiration: It was the 1932 when 13 Calasetta winemakers joined together to form one of the first cooperative wineries in Sardinia. A people who arrived on the island from the sea and who have the sea in their soul. From here came the idea of representing the history of the winery in these wines.
Project Duration: The project started in February 2023 in Sassari and finished in April 2023 in Sassari.
Operation Flow: The design of the labels conveys to the bottles a sense of prestige and tradition but at the same time innovation and projection into the future. The paper used and the finishing touches ensure that whoever takes the bottle is involved in the story of a story that has been going on for 90 years
Patents: Copyrights belong to Cantina di Calasetta
Team Members: Creative director: Giovanni Murgia
Designer: Giovanni Murgia
Print: Etichettificio Antoniano
Photo: Diego Attene
Image Credits: Image #1: Diego Attene
Image #2: Diego Attene
Image #3: Diego Attene
Image #4: Diego Attene
Image #5: Diego Attene