Umushinga Dragon Year Gift Gushyingura Icyayi wa Tao Ran ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IcyumaIpaki· 2024
Dragon Year Gift Gushyingura Icyayi
na Tao Ran
Umukiriya: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #157666Imigereranyo
Ibyerekeye Dragon Year Gift Gushyingura Icyayi
Dragon Year Gift ni igishushanyo cyo gushyingura icyayi cya Pu'er, cyakozwe nk'impano y'Umunsi mukuru wa Pasika y'Abanyashinwa. Igishushanyo gishingiye kuri Dragon, inyamaswa ifite ikimenyetso cy'amahirwe mu migani ya kera y'Abashinwa, ndetse n'akarere k'imisozi ka Yunnan, aho icyayi cya Pu'er gikomoka. Ishusho ya Dragon yanditswe intoki hakoreshejwe ubuhanzi bwo kwandika neza n'ubwo gushushanya n'iyinki, ihuzwa n'ikimenyetso cyoroheje cya Dragon cyakozwe hakoreshejwe porogaramu z'ibishushanyo. Igipapuro cyo hanze cyoroheje kigereranywa n'imiterere ikomeye y'iyinki y'igipapuro cyo imbere. Impapuro z'ipamba zikorwa mu ntoki n'imiryango y'abaturage baho zicapwa hakoreshejwe uburyo bwa "screen printing", bigatuma buri kimwe kigira imiterere yihariye.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cy'icyuma
Dragon Year Gift Gushyingura Icyayi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Dragon Year Gift Gushyingura Icyayi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Dragon Year Gift Gushyingura Icyayi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Ibipimo n'Ipaki
- 200mm x 200mm x 4mm
- Ibibazo Fatizo
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Ikoranabuhanga ryo Guteza Imbere
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Ikibazo cy'Ishusho
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Ubushakashatsi
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Ibyatumye Habaho
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Igihe cy'Umushinga
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Uburyo bw'Imikorere
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patente
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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