Jo Chu NAORAI JOCHU by Eisuke Tachikawa is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2024

Jo Chu NAORAI JOCHU

by Eisuke Tachikawa

Client: Naorai Co., Ltd.

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

18,046

Verified Award Winner

Verify Award Status for #157858

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo Chu NAORAI JOCHU

Naorai yaremye ubwoko bushya bwa sake ayihembuye nta bushyuhe bwakoreshejwe, bituma uburyohe bwa sake bugumana neza. Kugira ngo werekane ubujyakuzimu n'amahoro y'umuco w'Ubuyapani, bakoresheje "shide" (impapuro z'imineke z'imigenzo) mu kwerekana ahantu hera. Kugira ngo berekane ubwiza bwa sake, Nosigner yakurikije imiterere y'ikirere cyuzuye amazi gikozwe n'imbaraga z'ubuso bw'amazi maze akarekana umwanya iyo ibitonyanga by'amazi byeza bimanuka.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Jo Chu NAORAI JOCHU ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Jo Chu NAORAI JOCHU biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jo Chu NAORAI JOCHU ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Dimensions & Packaging: 11cm x 11cm x 25.5cm/Outer dimensions of box
Design Challenge: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Inspiration: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Team Members: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto