Inheritance Gupfunyika Inzoga na Easyou Design

Umushinga Inheritance Gupfunyika Inzoga wa Easyou Design ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2024

Inheritance Gupfunyika Inzoga

na Easyou Design

Umukiriya: Easyou brand design

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

31,460

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158092

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Inheritance Gupfunyika Inzoga

Inheritance ni igishushanyo cyo gupfunyika inzoga y'Abashinwa. Icupa ry'ikirahure rifite ishusho yoroheje ihuza impande zizengurutse n'urufatiro rw'imfuruka enye, bikagaragaza igitekerezo gakondo kivuga ko ijuru ari umuzenguruko naho isi ikaba ifite imfuruka enye. Umupfundikizo w'icupa ufite ishusho y'ingofero ya Su Dongpo kandi uroroshye gufata no gufungura. Amashusho atandatu avuga inkuru z'umuryango wa Ba Su Batatu n'indangagaciro zijyanye na wo. Agasanduku ko hanze gakozwe mu ikarito y'agaciro kanini ifite imitako ivyimbuye hamwe n'igipfuka cya UV. Iki gishushanyo kigamije kwereka abaguzi umurage w'umuco w'Abashinwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Inheritance Gupfunyika Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Inheritance Gupfunyika Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Inheritance Gupfunyika Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Ibipimo n'Ipaki: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Ibibazo Fatizo: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Ikoranabuhanga ryo Guteza Imbere: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Ikibazo cy'Ishusho: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Ubushakashatsi: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Ibyatumye Habaho: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Igihe cy'Umushinga: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Uburyo bw'Imikorere: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Abagize Itsinda: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel