The Ancient Mexicans Irangamuntu ry'Imurikagurisha na Eduardo Guizar Vukovich

Umushinga The Ancient Mexicans Irangamuntu ry'Imurikagurisha wa Eduardo Guizar Vukovich ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Umuco n'Umurage.

IfezaUmuco n'Umurage· 2024

The Ancient Mexicans Irangamuntu ry'Imurikagurisha

na Eduardo Guizar Vukovich

Umukiriya: Universidad de Monterrey

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Umuco n'Umurage

53,173

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #158345

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye The Ancient Mexicans Irangamuntu ry'Imurikagurisha

Abanyamexico ba Kera ni irangamuntu ry'ibishushanyo ryakozwe ku murikagurisha ruhoraho rw'imico ya Mexico yo mbere y'ubukoloni bw'Abesipanyoli mu Nzu Ndangamurage y'Amajyaruguru y'Uburasirazuba i Monterrey, muri Mexico. Iri rangamuntu rishingiye ku gitekerezo cy'amatsinda y'inyenyeri. Urusobe rw'utudomo rwashyizwe hejuru y'amashusho y'ibikoresho by'imurikagurisha byatoranyijwe, maze kare n'impinduka zayo bikoreshwa mu gukora utumenyetso tw'amashusho kuri buri muco na buri nsanganyamatsiko. Utu tumenyetso tw'amashusho turerekanwa mu ndorerwamo kandi tugasubirwamo kugira ngo tugire imiterere ikora nk'ibice kandi ihuza na buri gikorwa. Igishushanyo cy'amakuru imbere mu murikagurisha gishyigikira uburambe bw'abasuye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

The Ancient Mexicans Irangamuntu ry'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. The Ancient Mexicans Irangamuntu ry'Imurikagurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. The Ancient Mexicans Irangamuntu ry'Imurikagurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
Ibipimo n'Ipaki: The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity.
Ibibazo Fatizo: Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
Ikoranabuhanga ryo Guteza Imbere: For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
Ikibazo cy'Ishusho: For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.
Ubushakashatsi: Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.
Ibyatumye Habaho: Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.

Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.
Igihe cy'Umushinga: The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
Uburyo bw'Imikorere: From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.
Abagize Itsinda: Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez