T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto by Binggrae Design Team

T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto

by Binggrae Design Team

Client: Binggrae

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Colors

The Design

About T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto

T'aom ni igishushanyo cyo gupakira cyakozwe ku bw'ikirango cy'umutobe w'imbuto ukonja, ukorwa gusa mu bikoresho kamere. Ikirango gikoresha utubago (quotation marks) nk'ikimenyetso cy'amabara, kandi amafoto y'imbuto nzima agaragara kuri buri gicuruzwa kugira ngo bitange isura imwe ku byicuruzwa byose. Iki gipaki cyateguwe mu buryo bwo kugabanya imyanda. Umupira w'agatabo (strip cap) usimbura igitwikirizo cya aluminium, naho itike y'ibidukikije (eco label) yikuraho byoroshye igihuye n'amazi, bikaba bifasha abaguzi mu gukoresha ibisigazwa. Urutonde rwa T'aom rurimo amacupa y'umutobe, ibipaki by'umutobe (juice cartons) n'imikandara ya ice cream ifite uburyohe bw'imbuto.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. T'aom Igikoresho cyo Gupakira Umutobe w'Imbuto ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae