Umushinga Heti Ishusho y'Ikibonezamvugo n'Ipakishe wa Cansu Dagbagli Ferreira ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2024
Heti Ishusho y'Ikibonezamvugo n'Ipakishe
Umukiriya: Cansu Dagbagli Ferreira
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #158924Imigereranyo
Ibyerekeye Heti Ishusho y'Ikibonezamvugo n'Ipakishe
Heti, yitiriwe ijambo rya Dakota rivuga Urugo, itanga ibinyobwa byerekana imiterere y'urugo hamwe n'uburyohe bwinjijwe mu buryo bwakamukaro, byizihiza ibimera kavukire bya Amerika y'Amajyaruguru. Iki kibonezamvugo gifite ingaruka nziza ku mibereho y'abantu gitanga igice cy'inyungu mu gufasha umuryango w'abasangwabutaka. Ubwenge Bworoshye, igitekerezo cy'ishusho y'ikibonezamvugo, kirimo amashusho n'uburyohe byubatswe ku murimo kavukire, hamwe n'ipakishe yatewe n'uburinganire bw'imiterere y'ubuhanzi bwa Dakota, byerekana uburinganire n'ubumwe. Igishushanyo gihuriza hamwe amabara y'ibara rimwe n'ibindi byerekanwe cyane, kibanda ku bujyakuzimu bw'ubuhanzi bw'abasangwabutaka mu buryo bw'igihe cyacu.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Heti Ishusho y'Ikibonezamvugo n'Ipakishe ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Heti Ishusho y'Ikibonezamvugo n'Ipakishe biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Heti Ishusho y'Ikibonezamvugo n'Ipakishe ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Ibipimo n'Ipaki
- 12 oz can label dimensions are 151 x 195 mm
- Ibibazo Fatizo
- native, indigenous, social, infused, drink, illustration
- Ikoranabuhanga ryo Guteza Imbere
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Ikibazo cy'Ishusho
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Ubushakashatsi
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Ibyatumye Habaho
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Igihe cy'Umushinga
- 8 months, 2023-2024, United States and France
- Uburyo bw'Imikorere
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
Byatanzwe
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