Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa na Guangzhou ID Advertising Co.,Ltd

Umushinga Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa wa Guangzhou ID Advertising Co.,Ltd ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2024

Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa

na Guangzhou ID Advertising Co.,Ltd

Umukiriya: Guangzhou ID Advertising Co.,Ltd

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,825

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #159061

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa

Umwandiko w'Igitabo: Eastroc Amla Juice ni igishushanyo cy'ifunika ry'icyayi cy'amazi y'imbuto. Ifunika rigaragazwamo cyane ibara ry'icyatsi kibengeranye rigereranya ibara kamere ry'imbuto ya amla kandi rikagaragaza inyungu zo gusukura umunwa no gufasha imyungu mu gusaba. Utudomo dutatu dushyizwe mu buryo bw'umurongo w'imideri ihoraho ku ijosi ry'icupa no ku gakarito kugira ngo byongere ubwiza bugaragara ku byapa by'ibicuruzwa. Amashusho manini y'imbuto za amla ashyizwe mu buryo bw'inyuranyamwuka ku ikarita kugira ngo akurure amaso no kwerekana ko amazi y'imbuto ari menshi cyane. Icyayi gishyirwa mu icupa rya PET ririmbitse rifite ikarita yuzuye yanditswemo ikoreshejwe ibikoresho by'irangi bitangiza ibidukikije.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Eastroc Amla Juice Umumaro w'Ibanze: Ifunika ry'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Ibipimo n'Ipaki: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Ibibazo Fatizo: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Ikoranabuhanga ryo Guteza Imbere: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Ikibazo cy'Ishusho: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Ubushakashatsi: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Ibyatumye Habaho: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Igihe cy'Umushinga: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Uburyo bw'Imikorere: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Abagize Itsinda: Yilin Lu, Zijun Liu,Jianchao Chen