Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza by Peng Guozhi

Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza

Hangzhou Scenery ni urukurikirane rw'ibipfundikizo by'amazi meza rushingiye ku icupa ry'ikirahure. Icupa rifite ubugari bwa milimetero 60, ubujyakuzimu bwa milimetero 60 n'uburebure bwa milimetero 210, kandi ririmo litiro 318 z'amazi. Imiterere yaryo yoroshye itanga uburyo bworoshye bwo kurifata. Ikirahure gikoreshwa mu mwanya wa plastike, bityo icupa rishobora gukoreshwa incuro nyinshi, bigatuma imyanda igabanuka. Amalebo akorwa binyuze mu buryo bw'icapa rikoresha ubushyuhe (heat transfer printing), kandi atwikira ubuso bunini bw'ikirahure. Amashusho agaragazwa yerekana ahantu hazwi cyane muri Hangzhou, mu Bushinwa, harimo Ikiyaga cya West, Umuyoboro Munini (Grand Canal), n'Ishyamba ry'Igihugu rya Xixi (Xixi National Wetland Park).

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Hangzhou Scenery Igikoresho cy'Ibanze cyo Gupfundikira Amazi Meza ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi