Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu by N Z Skin Care Co., Ltd is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.
IfezaIpaki· 2024
Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu
Client: NZ Skin Care Co., Ltd
Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category
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Verify Award Status for #159395The Design
About Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu
Gota ni igishushanyo cy'ipakira ry'ibicuruzwa byo kwita ku ruhu. Iki gishushanyo gihumekewe n'imigani ya Maori yo muri Nouvelle-Zélande. Amoko atatu y'ibinyabuzima kamere byo muri icyo gihugu niyo agize ibintu by'ingenzi bigaragara mu ishusho: ikinyamisogwe cya mamaku mu ibara ry'icyatsi, algae itukura mu ibara ritukura, na conus mu ibara ry'ubururu. Amashusho y'ibisigazwa by'ibimera n'inyamaswa agaragara ku isanduku yo hanze. Uburyo ubuso bwakozwemo bwigana ibuye kamere, kandi ahantu hazamuye n'ahacukuye hongeraho ubujyakuzimu. Umupfundikizo ukozwe muri PP na ABS kandi wanditseho ishusho y'ibikoresho by'ingenzi bigize ibicuruzwa. Amacupa ya serumu akoresha agakoresho ko gutonyanga kazunguruka kandi karambuka.
The Recognition
About the Igihembo cya A' Design Award cya Ifeza
Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Gota Ipakira ry'Ibicuruzwa byo Kwita ku Ruhu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Dimensions & Packaging
- 54mm*54mm*209mm
82mm*82mm*72mm - Tags
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Production Technology
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Design Challenge
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Research
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Inspiration
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Project Duration
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Operation Flow
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
- Team Members
- Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu
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