Buronze Ipaki · 2024
7Up Destinations Venezuela Ibikoresho by'Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Buronze 2024 in Ipaki
- CLIENT: PepsiCo
- Estimated Number of Design Views: 20,758
- Verification code BFD3A8BB8E · Verify this award
Colors
About 7Up Destinations Venezuela Ibikoresho by'Ibinyobwa
Igitabo Kivuga ku: 7Up Destinations Venezuela ni urukurikirane rw'amacupa y'ibinyobwa yakozwe mu ngano ntoya cyane kandi adasanzwe, yakorewe isoko ry'Amerika y'Epfo maze agacuruzwa muri Venezuela. Amacupa ane agaragaza ahantu hane hazwi kandi hiza cyane mu gihugu: Adicora, Los Roques, El Yaque na Canaima. Igishushanyo cyose kigaragaza ibimera n'inyamaswa by'aho hantu muri Venezuela. Imbere y'icupa cyose hakomeza gukoreshwa ibara ry'icyatsi risanzwe rya 7Up kugira ngo abaguzi bamenye vuba ko ari ikimenyetso cy'iyi soko. Inyuma y'icupa cyose hakoreshwa ibara ry'ubururu bw'inyanja bwo mu turere dushyuha nk'imbibi z'amashusho ahuza n'urugendo. Intego ni ugushinga umubano w'ibyiyumvo hagati y'ikirango n'abaguzi.
About the Igihembo cya A' Design Award cya Buronze
7Up Destinations Venezuela Ibikoresho by'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. 7Up Destinations Venezuela Ibikoresho by'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. 7Up Destinations Venezuela Ibikoresho by'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
- Inspiration
- Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.
