Buronze Ipaki · 2024
Pepsi X Spotify Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Buronze 2024 in Ipaki
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa
Umwandiko w'Igitabo: Pepsi x Spotify ni igishushanyo cy'ibinyobwa cyakozwe mu buryo bugezweho bwihariye kubera abakiriya b'Abanyegiputa. Igishushanyo kigenzura hamwe ibiranga Pepsi na Spotify mu buryo bungana. Ubururu bukomeye bwa Pepsi buvanzwe n'icyatsi gikeye gisangiwe na Spotify n'umuco wa rap muri Egiputa. Inyuma hakoreshejwe imiterere ya "glitch" hamwe n'amashusho y'impapuro zibazwe hifashishijwe amagambo y'indirimbo yanditswe n'ikiganza. Kode ya QR yashyizwe ku gikoresho igira ngo abantu bumve indirimbo ya Pepsi yakozwe ku bw'igikorwa cyo gusubiza amafaranga (cashback). Hakozwe kandi n'ibikoresho by'abamamaza kuri interineti (influencer kit) hamwe n'igikoresho.
About the Igihembo cya A' Design Award cya Buronze
Pepsi X Spotify Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pepsi X Spotify Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pepsi X Spotify Umumaro w'ibanze: Ubwoko bw'Ibikoresho byo Gupakira Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
