Ifeza Ipaki · 2024
Pepsi Big Football Event LTO Gupfunyika Ibinyobwa
by PepsiCo Design and Innovation
- Igihembo cya A' Design Award cya Ifeza 2024 in Ipaki
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Gupfunyika Ibinyobwa
Pepsi Big Football Event LTO ni igishushanyo cyo gupfunyika ibinyobwa cyakozwe mu gihe gito cyihariye, cyateguwe ku bw'irushanwa rikomeye ry'umupira w'amaguru ryabereye muri Qatar mu mwaka wa 2022. Iri paki ryerekana amafoto y'abafana nyabo b'umupira w'amaguru bo mu bihugu bitandukanye, agaragaza ibyishimo bikomeye byumvikana mu gihe cy'umukino. Amafoto yashyizweho uburyo bwa filiteri z'irangi kugira ngo yibutse umuco w'abafana wo kwisiga irangi mu maso no kuyaha isura y'ubuhanzi. Amashusho y'ingenzi n'amashusho yigenda (animations) bihuye nabyo bikomeza ururimi rumwe rw'ibishushanyo. Intego ni uguhuza iyi marike n'abafana b'umupira w'amaguru bo mu karere mu gihe cy'iri rushanwa.
About the Igihembo cya A' Design Award cya Ifeza
Pepsi Big Football Event LTO Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Pepsi Big Football Event LTO Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi Big Football Event LTO Gupfunyika Ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
