Umushinga Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu wa Ying Song Brand Design Shenzhen Co., Ltd ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
IfezaIpaki· 2024
Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu
na Ying Song Brand Design Shenzhen Co., Ltd
Umukiriya: Kweichow Moutai Co.,Ltd.
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #160697Imigereranyo
Ibyerekeye Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu
Kweichow Moutai Sanhua Flying Apsaras ni igishushanyo cy'ipaki cya baijiu, ikinyobwa gisembuye cy'Abashinwa. Iki gishushanyo gikoresha ishusho ya Flying Apsaras iva mu bishushanyo byo ku nkuta bya Dunhuang, ikaba ari ikimenyetso kandi kiboneka mu kirango cy'ubucuruzi cy'iyi rangamimerere. Iyi shusho yashushanyijwe n'intoki mu buryo bw'ubuhanzi bwa kera bw'ibishushanyo byo ku nkuta by'Abashinwa, kandi ishyirwa ku mbuga y'umuhondo ubengerana, ibara risanzwe rikoreshwa mu bishushanyo byo ku nkuta bya Dunhuang. Agasanduku gafungurwa uhereye ku ruhande rw'iburyo, kandi imitako y'amashusho y'ibicu ifite ibice bibiri ikikije icupa riri imbere. Icupa rifungurwa hafunguwe umupfundikizo w'icyuma uri hejuru. Agasanduku gakozwe mu mpapuro, naho icupa rigakorwa mu ibumba rihiye (ceramic) n'icyuma.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Kweichow Moutai Sanhua Flying Apsaras Ipaki ya Baijiu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Ibipimo n'Ipaki
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Ibibazo Fatizo
- Chinese Baijiu packaging, packaging design
- Ikoranabuhanga ryo Guteza Imbere
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Ikibazo cy'Ishusho
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Ubushakashatsi
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Ibyatumye Habaho
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Igihe cy'Umushinga
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Uburyo bw'Imikorere
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Abagize Itsinda
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Abafotoye
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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