Umushinga Extra Melty Upgrade Ipaketi ya Mint wa ShinyBay Design ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2024
Extra Melty Upgrade Ipaketi ya Mint
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #160786Imigereranyo
Ibyerekeye Extra Melty Upgrade Ipaketi ya Mint
Itsinda ry'imyigishirize ryashingiye ku gihembo cy'urubura rushaje, kigereranya imbaraga z'ibicuruzwa byo kuruhura. Byasabwe ko hakomezwa ibintu byerekana ikirango byamamare nka logo ya EXTRA hamwe na swoosh, bityo itsinda ry'imyigishirize ryahinduje mu buryo bweruye swoosh yongerera inzira yo guririmba urubura kugirango habeho umwanya aho umuntu w'ibishushanyo mbonera ashobora kwishimisha, bihuza n'insanganyamatsiko. Biragaragara ko imbuto yagize uruhare rurenze gutanga ibimenyetso by'uburyohe gusa, ahubwo yaba ikibaho cyeruye cyo guririmba urubura, cyuzuza inkuru. Hagamijwe ko igihe cyo kuryoha mint gitanga uburambe nk'ubwo guririmba urubura mu munwa ndetse no mu bitekerezo by'abaguzi.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Extra Melty Upgrade Ipaketi ya Mint ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Extra Melty Upgrade Ipaketi ya Mint biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Extra Melty Upgrade Ipaketi ya Mint ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Ibibazo Fatizo
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Ikibazo cy'Ishusho
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Ibyatumye Habaho
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Igihe cy'Umushinga
- 6 months in Shanghai,China
- Abafotoye
- ShinyBay Design
Byatanzwe
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