Jian Shan Jian Shui Inzoga Zipakijwe na Jing Chen

Umushinga Jian Shan Jian Shui Inzoga Zipakijwe wa Jing Chen ni uwatsinze igihembo cyubahwa cyane 2024 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2024

Jian Shan Jian Shui Inzoga Zipakijwe

na Jing Chen

Umukiriya: Jing Chen

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #160933

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Jian Shan Jian Shui Inzoga Zipakijwe

Igishushanyo cy'ipakishwa cya none ntikiri umurimo woroshye wo kurinda ibicuruzwa gusa, ahubwo cyerekana cyane cyane kohereza ibitekerezo byo kurengera ibidukikije no kongera agaciro k'ibicuruzwa. Inama iheruka y'igishushanyo yerekanye ko mu guhangana n'ingorane z'ibidukikije, ipakishwa ry'icyatsi ryahindutse buhoro buhoro imyumvire nshya, ibikoresho byangizwa n'ibinyabuzima n'igishushanyo cyo kongera gukoresha byakunzwe. Byongeye kandi, udushya nayo ari imyumvire mu nganda, kandi ibitekerezo nko gutunganya ku giti cyawe byahindura buhoro buhoro imipaka y'ipakishwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Jian Shan Jian Shui Inzoga Zipakijwe ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Jian Shan Jian Shui Inzoga Zipakijwe biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Jian Shan Jian Shui Inzoga Zipakijwe itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Ibipimo n'Ipaki: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Ibibazo Fatizo: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Ikoranabuhanga ryo Guteza Imbere: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Ikibazo cy'Ishusho: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Ubushakashatsi: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Ibyatumye Habaho: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Igihe cy'Umushinga: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Uburyo bw'Imikorere: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.