Judinstrom Beer Gupakira Ikirahure cy'Inzoga by Olha Takhtarova

Judinstrom Beer Gupakira Ikirahure cy'Inzoga by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2024

Judinstrom Beer Gupakira Ikirahure cy'Inzoga

by Olha Takhtarova

Client: SOTB and D

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Judinstrom Beer Gupakira Ikirahure cy'Inzoga

Ipaki ya Judinstrom Beer ni igishushanyo cy'ipaki cyakorewe uruganda ruto rukora inzoga (craft brewery) i Montreal, muri Kanada. Ipaki ikoresha akarahure ka aluminium ka santimetero 473 ml, gasanzwe gakoreshwa, gafite itike ipima santimetero 5 kuri 8 z'amainchi, yacapwe hakoreshejwe uburyo bwa flexography. Imico y'ibishushanyo bya Skandinaviya igaragazwa mu buryo bugezweho binyuze mu bishushanyo bitomoye (flat graphic illustrations) hamwe n'imiterere y'inyuguti ifite imirongo n'insobe zigororotse. Amabara akoreshwa ahuza ubururu bwijimye, amabara y'ikigina (grey) na ibara ryera. Imiterere yoroheje (minimalist layout) igumana amazina y'ikirango, ubwoko bw'inzoga n'ibipimo by'ikigero cy'inzoga (alcohol content) byoroshye gusomwa, mu gihe ishusho rusange ihuriweho itanga uburyo bwo kongeramo ubundi bwoko bw'inzoga mu murongo w'ibicuruzwa.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Judinstrom Beer Gupakira Ikirahure cy'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Judinstrom Beer Gupakira Ikirahure cy'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Judinstrom Beer Gupakira Ikirahure cy'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.