Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2024

Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Guotai Liquor Group Co., Ltd.

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu

Guotai Longjiu Zuncang ni igishushanyo cy'ibikoresho by'ifashwa mu buryo bw'ikirenga bya baijiu y'Ubushinwa ikorerwa mu karere ka Chishui River. Ishusho y'inzitane y'ubwoya bw'izahabu iri hagati yibutsa uruzi rwa Chishui rwambukiranya Ikibaya cya Yunnan-Guizhou, ndetse n'inzoka nini (dragon) igenda inyura mu bicu. Icupa ryakozwe mu bumba rifite imiterere y'ikimenyetso cy'ubutware bw'amabuye y'agaciro ya jade, kandi rifungwa hejuru n'agapfundikizo k'icyuma. Urukanda rw'igitambaro cy'Ubushinwa gakera, ruzwi nka Brocade, ni rwo rugize etike, kandi rwibutsa imyenda y'imyambaro y'abami yari ifite ishusho y'inzoka nini. Imirongo y'inzoka yashushanyijwe intoki yahinduwe ikaba amakuru y'utudomo (dot data) kugira ngo akoreshwe n'imashini y'uburoko (loom). Icupa rifite ingano ya milimetero 90 ku 90 ku 215.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Guotai Longjiu Zuncang Guhaha kw'Ibikoresho bya Baijiu ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimensions & Packaging: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Tags: Chinese Baijiu packaging, packaging design
Production Technology: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Design Challenge: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Research: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiration: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Project Duration: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Operation Flow: Bottle with metal cap from top
Team Members: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Image Credits: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,