Ifeza Ipaki · 2025
Nai Agasanduku n'Icupa by'Amavuta y'Umuzaytuni
- Igihembo cya A' Design Award cya Ifeza 2025 in Ipaki
- CLIENT: A|S Strategy, Branding & Communication
- Estimated Number of Design Views: 27,182
- Verification code EF34F0B666 · Verify this award
Colors
About Nai Agasanduku n'Icupa by'Amavuta y'Umuzaytuni
Ipakiti rya Nai ryongeye kusobanura gukomera no guhinduka binyuze mu gukoresha amabuye ya marble yajugunywe maze akakoreshwa mu gukora udusanduku twihariye tw'amavuta y'umuzaytuni yo mu rwego rwo hejuru. Byahumetswe n'impinduka Michelangelo yakoze mu guhindura amabuye ya marble yanzwe maze ayahindura igishushanyo cya David gikomeye, buri pakiti ikaba ikimenyetso cy'ubwihinduke. Ijambo rikomeye Νai, bivuze Yego mu gigereki, rirarwanya Oya, imbaraga zibi zo kwanga, rigaragaza ubushobozi bw'amahirwe ya kabiri. Iri gishusho ntabwo ryita ku birimo gusa ahubwo rinaniye ubutumwa bw'imibereho w'ibyiringiro n'ubwite, byerekana ko ikintu gikunze guta kijugunywa gishobora kuhinduka intangiriro idasanzwe y'amizero myiza.
About the Igihembo cya A' Design Award cya Ifeza
Nai Agasanduku n'Icupa by'Amavuta y'Umuzaytuni ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Nai Agasanduku n'Icupa by'Amavuta y'Umuzaytuni biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Nai Agasanduku n'Icupa by'Amavuta y'Umuzaytuni ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Press Kit
- Unique Properties
- The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
- Dimensions & Packaging
- Width 200 x 200 x 200 mm / Marble Cube Box
- Tags
- Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
- Production Technology
- The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
- Design Challenge
- The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
- Research
- We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
- Inspiration
- The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
- Project Duration
- The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
- Operation Flow
- A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
- Patents
- Copyrights belong to Antonia Skaraki, 2024
- Image Credits
- Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos
