Paper and Wood Umwanya w'Imurikagurisha by Kodai Fukuchi

Paper and Wood Umwanya w'Imurikagurisha by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Aho Kwerekana Ubucuruzi Competition Category.

BuronzeAho Kwerekana Ubucuruzi· 2025

Paper and Wood Umwanya w'Imurikagurisha

by Kodai Fukuchi

Client: Hakuten Corporation

Igihembo cya A' Design Award cya Buronze Winner in Aho Kwerekana Ubucuruzi Category

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Colors

The Design

About Paper and Wood Umwanya w'Imurikagurisha

Umwanya wa Crecia ugaragaza kurambisha ibidukikije ukoresheje igitekerezo cy'impapuro n'ibiti, ugaharira ko ibikoresho byose bisubirwamo cyangwa bikorwa bundi bushya. Ugaragaza uruhare rw'ibiti mu buzima bwa buri munsi n'ubwitange bwa Crecia mu kugabanya imyanda. Ukoreshaje imiyoboro y'ibiti byagabanyijwe byo muri Hokkaido n'imbaho zishyirwaho zitagombye ibikoresho, iyi nyubako isubira kugena imisusire y'imurikagurisha rirambye. Igishushanyo cy'impapuro cya metero 75 kigaragaza impapuro z'ubwiherero ndende za Crecia, mu gihe umukino wo gushaka kashe ukoresha ibikoresho bisigaye uteza imbere gukoresha ibintu bundi bushya. Iyi gahunda igabanya imyanda kandi ihumuriza inganda zose gukurikiza kurambisha ibidukikije.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Paper and Wood Umwanya w'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Paper and Wood Umwanya w'Imurikagurisha biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Paper and Wood Umwanya w'Imurikagurisha ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo