Umushinga Morita Wds 2023 Igitanda cy'Imurikagurisha wa Shotaro Inahara ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Aho Kwerekana Ubucuruzi.
IfezaAho Kwerekana Ubucuruzi· 2025
Morita Wds 2023 Igitanda cy'Imurikagurisha
Umukiriya: HAKUTEN Corporation
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Aho Kwerekana Ubucuruzi
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #162228Imigereranyo
Ibyerekeye Morita Wds 2023 Igitanda cy'Imurikagurisha
Morita Wds 2023 ni igitanda cy'imurikagurisha cyakozwe ku ruganda rukora ibikoresho byo kuvura amenyo. Iki gitanda gifite ingero za milimetero 32000 kuri 15000 kuri 4500. Igishushanyo cyerekana inkomoko n'imiterere y'ibicuruzwa aho kwerekana ibicuruzwa byonyine. Ibice byarambuwe bigashyirwa ahagaragara, imiterere y'imbere yerekanwa binyuze mu madirishya abonerana, kandi ingero zerekanwa mu buryo bugaragara kugira ngo zisobanure intego y'igishushanyo. Ibipande by'inkuta bikozwe mu bisigazwa by'amabati asigara nyuma yo gukatwa. Iyi nyubako ifashwe n'imisumari itagira kole, ku buryo ibikoresho bishobora kongera gukoreshwa.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Morita Wds 2023 Igitanda cy'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Morita Wds 2023 Igitanda cy'Imurikagurisha biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Morita Wds 2023 Igitanda cy'Imurikagurisha ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Ibipimo n'Ipaki
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Ibibazo Fatizo
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Ikoranabuhanga ryo Guteza Imbere
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Ikibazo cy'Ishusho
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Ubushakashatsi
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Ibyatumye Habaho
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Igihe cy'Umushinga
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Uburyo bw'Imikorere
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Abagize Itsinda
- Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei - Abafotoye
- Image #No1~5 : Photographer, Akira Arai.
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