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Iced Hop Gin Ipaketi by Michael Held

Iced Hop Gin Ipaketi by Michael Held is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.


BuronzeIpaki· 2025

Iced Hop Gin Ipaketi

by Michael Held

Client: Michael Held

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Iced Hop Gin Ipaketi

Uburyohe bwa gin, bukozwe binyuze mu gushyiramo hop na mint, bugaragara mu ishusho yacyo. Cone ya hop ikonje hamwe n'igihuguhugu kireba bifata uburyohe bunoze kandi bukonje bw'ikinyobwa. Ubukomeye bwa mint bwigaragara mu ipaketi yo hanze binyuze mu bururu n'indabyo z'urubura zishushanyijwe neza. Insanganyamatsiko ikonje kandi isukuye ikomeza mu icupa cy'ikirahure gifite urubura, aho ikirango cy'ibyuma cyongera kwerekana urubura. Imiterere y'urubura yoroheje n'ibimenyetso by'urubura byakobokeye hejuru, bigira uruhare mu gushimangira insanganyamatsiko y'ubusya. Buri kintu gifasha uburyohe bunoze bwa gin.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Iced Hop Gin Ipaketi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Iced Hop Gin Ipaketi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Iced Hop Gin Ipaketi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging
72 mm x 72 mm x 193 mm
Tags
Gin, Infused, iced, owl, hop,
Production Technology
In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge
At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research
Not applicable
Inspiration
The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration
The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow
The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members
Michael Held
Image Credits
Images: Photographer tm studios visuelle medien GmbH, 2024.

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