Stickman Ubwoko bw'Ikirango by Yitian Zeng

Stickman Ubwoko bw'Ikirango by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2025

Stickman Ubwoko bw'Ikirango

by Yitian Zeng

Client: Stickman

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Colors

The Design

About Stickman Ubwoko bw'Ikirango

Stickman ni ikirango cyakozwe kuri urwego rw'ibiribwa cy'icyayi cya bubble tea kiri i Kansas City. Iki kirango gishingiye ku gishushanyo cy'inyamaswa cyiza (mascot) gihagarariye ibicuruzwa bibiri by'ingenzi by'iyi duka, ari byo icyayi cya bubble tea n'ibiribwa byo ku miti (skewer snacks). Igishushanyo cyakozwe hifashishijwe ikoranabuhanga rya digitale n'ibishushanyo bya vector, bityo iki gishushanyo gishobora kunyurwa mu ngano zitandukanye kitabuze ubwiza n'ubusobanuro. Stickman igaragara ku byapa, ikimenyetso gicanwa, imyenda yo kwambara mu gikorwa (aprons), amarido, ibikombe, imifuko yo kunywerera n'amasashe yo gutwara ibicuruzwa, bikozwe mu byuma, imyenda ndetse na polypropylene. Intego ni ugutanga isura ishyushye kandi yakira abantu bose, uko bangana kose.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Stickman Ubwoko bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Stickman Ubwoko bw'Ikirango biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Stickman Ubwoko bw'Ikirango yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.