Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango by Yangchao Wu

Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Ifeza in Igishushanyo cy'Ipaki Competition Category.

IfezaIpaki· 2025

Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango

by Yangchao Wu

Client: Yangchao Wu

Igihembo cya A' Design Award cya Ifeza Winner in Ipaki Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango

Colorful Zhangzhou ni sisitemu yo gupfunyika no kuranga yakozwe ku kirango cy'umujyi. Igishushanyo kirimo sisitemu yo kuranga igaragara, gupfunyika impano, ahantu ho kunyura no kubona uburambe ku buryo butaziguye ndetse n'urubuga rwa serivisi z'ubuzima rwo kuri interineti. Ibara ry'umutuku n'ururabo rwa dafodili nibyo bikoreshwa nk'insanganyamatsiko nyamukuru, bishingiye ku mateka y'aho hantu, imigenzo n'imitako y'ubwubatsi. Insanganyamatsiko zitandukanye zateguriwe ibicuruzwa nk'utugati tw'ukwezi (mooncakes), icyayi n'ibikundwa by'urwibutso. Buri gasanduku gafite ubugari bwa milimetero 260, uburebure bwa milimetero 260 n'ubuhagarike bwa milimetero 140. Imiterere mishya y'ibipfunyika yongera uburinzi mu gihe cyo gutwara ibicuruzwa, kandi hakoreshwa ibikoresho birambye.

The Recognition

About the Igihembo cya A' Design Award cya Ifeza

Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Colorful Zhangzhou Gupfunyika Ibicuruzwa by'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Dimensions & Packaging: Width 260 mm x Depth 260 mm x Height 140 mm
Tags: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Production Technology: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Design Challenge: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Research: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspiration: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Project Duration: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Operation Flow: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Team Members: Chief Designer: Yangchao Wu
Image Credits: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.