Avoya Ipaketi y'Ikirahure by Sule Esra Cetinkaya

Avoya Ipaketi y'Ikirahure by Sule Esra Cetinkaya is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Avoya Ipaketi y'Ikirahure

by Sule Esra Cetinkaya

Client: Avoya

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

16,074

Verified Award Winner

Verify Award Status for #164399

View at A' Design Award Press Release Award Badge

Colors

The Design

About Avoya Ipaketi y'Ikirahure

Icupa cy'amazi y'amabuye y'agaciro Avoya kigaragaza isuku, uburinganire, n'ivugurura. Imiterere yacyo yoroshye kandi igabanuka yongera ubushobozi bwo kuyikoresha neza mu gihe ikaba igereranya imigendekere y'amazi. Akarango karimo ibimenyetso bito by'uruziga, bigereranya imizunguruko y'ivugurura n'imbaraga zo kugarura ubuzima by'amazi akungahaye amabuye y'agaciro. Icupa cyubatswe mu kirahure cy'ubwiza bwo hejuru cyitwa extra flint, gifite amahitamo y'amabara ya turquoise n'icyatsi, kirinda ibirimo byacyo bya premium mu gihe gitanga ubuntu bwiza. Imikoranire hagati y'ugucyagajagaza n'urumuri bimurika isuku yacyo, bihuza ubuntu bwo mu gihe cya none n'imbaraga y'ubutungane zo kugarura.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Avoya Ipaketi y'Ikirahure ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Avoya Ipaketi y'Ikirahure biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Avoya Ipaketi y'Ikirahure ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Dimensions & Packaging: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Tags: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Production Technology: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Design Challenge: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Research: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inspiration: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Project Duration: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Operation Flow: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Team Members: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch