Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.
BuronzeIpaki· 2025
Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa
by Jeff Wu
Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category
Verified Award Winner
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About Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa
Umwandiko w'Igitabo: Grace Flow Protein Boost ni igishushanyo cy'ibipfunyika by'icupa ryagenewe ikinyobwa gifite intungamubiri nyinshi za poroteyine, cyagenewe abakiri bakunda imyitozo ngororamubiri. Poroteyine iri mu bucucike bushobora gufungurwa maze ikanyobwa ako kanya, nta bikorwa byo kuvanga uduce nk'uko bisabwa kuri poroteyine iri mu buhu. Ikimenyetso cy'ingenzi cy'iyi cupa gihuza inyuguti y'igishinwa ihagarariye "ubukonje/uburuhukiro" n'izina ry'ikirango ryanditse mu nyuguti z'Ikilatini, aho izo mbaho zombi zisangira imirongo imwe. Ijosi ry'icupa rigenwa mu buryo bw'umupini wo kuryifashisha, naho itandukaniro ry'amabara rigaragaza uburyohe butandukanye. Icupa rikorwa mu bwoko bwa PET binyuze mu buryo bwo kunyweza no kubumbura (stretch blow molding), naho ipaki y'ibara ry'icyuma yifashisha ubushyuhe kugira ngo ipfundikire icupa ryose.
The Recognition
About the Igihembo cya A' Design Award cya Buronze
Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Grace Flow Protein Boost Igikoresho cy'Ibanze: Ibipfunyika by'Icupa ry'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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