Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga by Chuan Zhang

Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2025

Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga

by Chuan Zhang

Client: Chuan Zhang

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga

Umwandiko w'Igitabo: Hong Lou Meng Dream Ten ni igishushanyo cy'ipaki y'ubwiza bw'inzoga ya baijiu, inzoga gakondo yo mu Bushinwa. Imiterere y'icupa ikurikiza umurongo w'igisenge cya Grand View Garden, ahantu haturuka mu gitabo cy'ikirangantego Dream of the Red Chamber. Imiterere y'amababi ya plantain iravugururwa hirya no hino y'icupa mu ngingo nyinshi, bikibutsa imyenda yizingiye. Icupa ryakozwe mu bwoko bwiza bwa seramike kandi ryuzuzwamo umurimo wa cloisonne enamel, ubuhanga gakondo bw'Ubushinwa. Amabara atandukanye atuma imiterere igaragara neza. Imiterere ishyigikira gufata no gufungura byoroshye, kandi amakuru y'icyapa asobanutse agaragaza amakuru y'igicuruzwa.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Hong Lou Meng Dream Ten Igikorwa cy'Ibanze: Ipaki y'Inzoga yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang