Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu na Sinong Wu

Umushinga Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu wa Sinong Wu ni uwatsinze igihembo cyubahwa cyane 2025 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2025

Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu

na Sinong Wu

Umukiriya: Hongji Lu Liquor Brand

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

100,120

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #165788

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu

Intara ya Shanxi ni imwe mu nkomoko z'ingenzi z'umuco wa Baijiu y'Abashinwa. Iki gicuruzwa kikomoka muri Shanxi. Ikirango cyatangiriye mu ngoma ya Ming mu 1529 kandi gifite amateka n'umuco w'imyaka irenga 500. Icyuho cy'igishushanyo cyaturutse ku biranga akarere ka Shanxi (nk'imisozi ya Taihang), ubwubatsi gakondo bw'ingoma ya Ming, n'ibikoresho; mu guhuza amabara, hakoreshejwe itandukanye ry'amabara kugira ngo harusheho urumuri n'itandukanye by'imiterere y'agasanduku n'amacupa, bigatuma habaho ingaruka z'amaso. Uburyo bw'igishushanyo ni ubwa kera kandi buzana abaguzi ubwiza gakondo bw'Ubumanuko.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Hj Lu Yinpiaolaohao Ipakishwa rya Baijiu itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Shanxi is one of the most important cradles of baijiu culture in China. The design project "Lu Wine" is from Shanxi Province. Lujiu has a long history, originated in the Ming Dynasty, has a long history and culture of more than 500 years.
The design is inspired by Shanxi classical architecture and Ming Dynasty furniture screen; In the overall design to create a classical beauty.
On the left side of the box is a poster dating back to the Ming Dynasty, which may be the earliest "poster" in the history of baijiu, indicating the location of the distillery and the quality of the product;
On the right side of the box is the Chinese brand character "HONGJI". The design team came up with a more retro version of the seal character font, embodied in the Shanxian-style "window cut" form. The shape inside the bottle is faintly visible, reflecting the beauty of classical China; Reflect the deep historical experience of the product.
In the bottle design, the design inspiration comes from the blue and white porcelain used by the Ming court. The bottle cap is shaped like a mountain peak, the design is inspired by the Taihang Mountains in Shanxi Province, hoping to bring consumers the natural beauty of mountains and rivers. At the same time, the historical and cultural heritage of the winery was incorporated into the design.
This design exudes an antique charm, cultural atmosphere and classical aesthetics are intertwined, providing consumers with both taste and visual enjoyment.
Ibipimo n'Ipaki: H：360mmX240X150 Made of wooden box and ceramic craftsmanship
Ibibazo Fatizo: A Chinese Baijiu, B packaging design, C classical Chinese style, D historical and cultural feelings, E delicate flavor Baijiu
Ikoranabuhanga ryo Guteza Imbere: Considering environmental protection, the product will ultimately be produced using two different processes. 1. Box: Made of recyclable cardboard and wood grain paper, this solution will become the main process for mass production and sales. 2. Box: Made of solid wood carving, due to the good texture of solid wood but not environmentally friendly, the production quantity will not be large. Mainly used as a reward to reward those who have made contributions to this product. (such as sales, promotion, publicity, etc.)
3. The metal plates on the front of the boxes and bottles are printed and made with zinc alloy technology and dropper technology for text and graphic information.
Bottle shaped process: using ceramic design, the specific process is to open the mold and inject mud; Made by high-temperature firing.
Ikibazo cy'Ishusho: There are so many different cultures in the design process that it is difficult for designers to choose. China has a lot of cultural characteristics and designers want to create a unique design. How to solve this problem? After communicating with the customer, I went to the customer's location to understand the regional culture, and finally designed around the traditional Chinese furniture architecture to solve the selection problem. Make the design very Oriental aesthetic.
Ubushakashatsi: In the design process, the designer has studied the regional culture of the brand. In Shanxi, the birthplace of the brand, Taihang Mountain is one of the most famous mountains in China, and the design will design Taihang Mountain on the bottle cap to reflect the regional characteristics. The overall design combines traditional classical symmetry aesthetics, and the entire product has a heavy visual sense.
Ibyatumye Habaho: The ideas brought by the classical architecture and furniture styles of ancient China were eventually incorporated into the design. Strong local culture can be seen in the design presentation, such as the miniature Taihang Mountain on the bottle cap. By participating in this project, more people can understand Chinese style and culture and enhance cultural value.
Igihe cy'Umushinga: The project started in May 2023 in China/Sichuan/Chengdu and was completed in Chengdu in August 2024. It has not yet been exhibited.
Uburyo bw'Imikorere: This is a high-end liquor packaging design, made of wooden boxes and ceramic processes. Through the design, people can feel the unique beauty brought by the historical and cultural heritage of China, an ancient Oriental country. Environmental protection: After purchasing, consumers can pour other wine through the mouth of the bottle to achieve reuse; I believe consumers will also like this design, even after use, can also be used as a small locker, display appreciation.
Abagize Itsinda: Sinong Wu