Mannay CBE 2020 Icumba cy'Imurikagurisha by Wai Ho Cheung

Mannay CBE 2020 Icumba cy'Imurikagurisha by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Aho Kwerekana Ubucuruzi Competition Category.

IcyumaAho Kwerekana Ubucuruzi· 2025

Mannay CBE 2020 Icumba cy'Imurikagurisha

by Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

Igihembo cya A' Design Award cy'icyuma Winner in Aho Kwerekana Ubucuruzi Category

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Colors

The Design

About Mannay CBE 2020 Icumba cy'Imurikagurisha

Mannay yerekanye ikirango cyayo Luckinfo ku murikagurisha w'ubwiza mu Bushinwa i Shanghai hamwe n'icumba cy'imurikagurisha cyagenewe kwerekana ubumenyi bw'ikoranabuhanga bwa Mannay n'ukuvugira urubyiruko rwa Luckinfo. Iki cumba gifite ikirwa cyo hagati kigabanya umwanya mu bice bibiri, kerekanye ibikoresho bibisi n'ubuhanga ku ruhande rumwe, n'ibicuruzwa by'amabara atandukanye bya Luckinfo ku rundi ruhande. Ingaruka z'amatara zitandukanye, amabara yaka cyane, n'ibintu birambuye nk'amatara ya neoni n'imikandara itwara ibintu byongera ku byerekezo. Imiterere yateguwe kugira ngo abasuramwo bagendere neza, bigatuma habaho uburambe bushimishije.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Mannay CBE 2020 Icumba cy'Imurikagurisha ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mannay CBE 2020 Icumba cy'Imurikagurisha biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mannay CBE 2020 Icumba cy'Imurikagurisha yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions & Packaging: Width 6 m x Depth 15 m x Height 4 m
Tags: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Production Technology: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Design Challenge: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Research: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Project Duration: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Operation Flow: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Team Members: Wai Ho Cheung
Image Credits: Simon Zhou