Grandpa Gui Gupakira Icyayi by Jinxin Liu

Grandpa Gui Gupakira Icyayi by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cya Buronze in Igishushanyo cy'Ipaki Competition Category.

BuronzeIpaki· 2025

Grandpa Gui Gupakira Icyayi

by Jinxin Liu

Client: Grandpa Gui

Igihembo cya A' Design Award cya Buronze Winner in Ipaki Category

12,281
Verified Award Winner
Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui Gupakira Icyayi

Sekuru Gui ni igishushanyo cy'igipfunyika cy'icyayi cyakozwe ku bw'ikirango cy'icyayi kivuye mu bimera. Igipfunyika gikorwa mu mpapuro zidasanzwe zidacana, gicapwa ukoresheje amabara ya Pantone kandi gikarangizwa mu buryo bw'ishushanya rizamuka (embossing). Amashusho y'ibimera n'indabyo biri mu cyayi agaragazwa hejuru y'igipfunyika. Amabara yoroheje agaragaza imiterere yoroshye y'igicuruzwa. Imiterere y'igipfunyika yateguwe hashingiwe ku ishusho gakondo ya "airplane box" ikanavanga n'uburyo gakondo bwo mu Bushinwa bwo gupfunyika hakoreshejwe uburyo bwo gupfunyikira mu buryo buzengurutse. Uyu buryo bwo gupfunyika bugabanya ikiguzi cyo gukora kandi bugaha igipfunyika isura idasanzwe kandi iranga.

The Recognition

About the Igihembo cya A' Design Award cya Buronze

Grandpa Gui Gupakira Icyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Grandpa Gui Gupakira Icyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Grandpa Gui Gupakira Icyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu