Cacao Odyssey Umubindi wo Gupakira by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Umubindi wo Gupakira by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Igihembo cya A' Design Award cy'icyuma in Igishushanyo cy'Ipaki Competition Category.

IcyumaIpaki· 2025

Cacao Odyssey Umubindi wo Gupakira

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

Igihembo cya A' Design Award cy'icyuma Winner in Ipaki Category

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Verified Award Winner

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Colors

The Design

About Cacao Odyssey Umubindi wo Gupakira

Cacao Odyssey ni urukurikirane rw'imibindi yo gupakira ibice bya shokora y'umukara. Imibindi ine igaragaza insanganyamatsiko enye: Inkomoko, Ikwirakwizwa, Isanzure ry'Isi hamwe n'Iterambere rirambye. Buri nsanganyamatsiko ihuzwa n'uburyohe: busanzwe, umunyu w'inyanja, imbuto n'imineti. Ibimenyetso by'umuco biva mu duce n'ibihe bitandukanye, nk'inyandiko z'Abanyaziteki n'amashusho y'Uburayi akozwe mu duce duto (mosaics), bigaragaza inkuru ya kakawo. Umubindi uhagaze ufite ingano ya milimetero 100 ku 100 ku 148, kandi ubika ibice bya shokora bihagaze kugira ngo bibone byoroshye kandi bigaragare neza. Hakoreshejwe impapuro zisubijwemo (recycled paper) hamwe n'irangi n'ibisiga (coatings) bidafite uburozi.

The Recognition

About the Igihembo cya A' Design Award cy'icyuma

Cacao Odyssey Umubindi wo Gupakira ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Cacao Odyssey Umubindi wo Gupakira biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Cacao Odyssey Umubindi wo Gupakira yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng